Job Description

Job Description

Job Description

THIS IS NOT A REMOTE POSITION

Role Overview
We’re hiring a Digital Marketing Specialist to plan, execute, and optimize multi-location PPC and paid media programs for our franchise network. You’ll blend hands-on campaign management with data analysis and AI-assisted workflows to lower cost per lead and improve lead quality.

Key Responsibilities

• Build, launch, and optimize Google Ads campaigns (Search, Performance Max, Local) across multiple franchise locations
• Own keyword strategy, audience signals, ad copy, assets, and extensions; maintain shared asset libraries
• Implement and validate conversion tracking in GA4 and Google Tag Manager, safeguard attribution quality
• Analyze performance and deliver clear recommendations using Looker Studio (or equivalent dashboards)
• Partner with SEO/content and operations to align paid programs with full-funnel lead generation
• Run structured experiments (bids, creatives, landing pages) to lift conversion rate and ROAS
• Leverage automation and AI (e.g., scripts, rules, PMax asset optimization, LLM-assisted ideation) to scale efficiently
• Educate and consult with franchise owners on results, insights, and next steps

Qualifications

• 1+ years of hands-on PPC experience (multi-location or franchise/local services preferred)
• Proficiency with Google Ads, GA4, Google Tag Manager, and Looker Studio
• Working knowledge of Performance Max, audience strategies, and data-driven creative
• Track record improving CPL/ROAS through testing and automation
• Strong communicator able to explain data and recommendations to non-marketers

Nice to Have

• Experience with call tracking (e.g., CallRail), CRM/lead routing, and offline conversion imports
• CRO experience (A/B testing, form optimization, page speed, and UX basics)
• Comfort with spreadsheets or basic SQL; familiarity with Ads scripts or APIs

What We Offer

• Impact at national scale while partnering closely with local franchise owners
• An innovative, supportive team that values experimentation and clear results
• Competitive compensation, benefits, and professional growth

About All County®

All County® Property Management is a national residential property management franchise. Our corporate marketing team supports local franchise owners with demand generation that drives owner leads and resident inquiries.

Part Time or Full Time - Students OK

Our company has been in the business for over 35 years, and we believe that every day we learn and grow. We know that a company cannot be stagnant, nor can its team members. We have a great office atmosphere and incredible team members and franchisees who over the country are part of our business family. We are looking for someone to grow with us.

Company Description

Our company has been in the business for over 35 years, and we believe that every day we learn and grow. We know that a company cannot be stagnant, nor can its team members. We have a great office atmosphere and incredible team members and franchisees who over the country are part of our business family. We are looking for someone to grow with us.

Job Tags

Similar Jobs