Digital Marketing Specialist Job at GEOH, Inc, Houston, TX

Ry84NmNiYStTSDMreEZIb3JNNWZXOHNRV1E9PQ==
  • GEOH, Inc
  • Houston, TX

Job Description

Job Title: Digital Marketing Specialist 

Location: Texas 
Job Type: Full Time 

About Us  

GEOH is a home care software company dedicated to delivering exceptional value to our customers! Here at GEOH, we have amazing, easy-to-use Home Care Management Software, and a Billing Services department to help agencies get paid the absolute most they can!

Our marketing team is a crucial part of our success. We are looking for a talented individual to help us expand our digital reach and deepen customer engagement. 

Job Summary  

We are seeking a results-oriented Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns, with a strong focus on retargeting and marketing automation. You will leverage your expertise in HubSpot and digital advertising platforms to nurture potential customers and analyze campaign performance. The ideal candidate is passionate about marketing technology and uses data to make informed decisions that drive growth. 

Key Responsibilities  

  • Design, execute, and optimize end-to-end retargeting ad campaigns across various digital platforms (e.g., Google Ads, Meta, LinkedIn). 
  • Manage our HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns re-targeting and marketing automation. 
  • Segment audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel. 
  • Monitor, analyze, and report on campaign performance, using key metrics to provide actionable insights and recommendations for improvement. 
  • Collaborate with the content and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives. 
  • Manage the marketing database in HubSpot, ensuring data integrity and effective segmentation for targeted initiatives. 
  • Stay current with the latest trends in digital marketing, medicaid, retargeting strategies, and marketing automation technologies to keep our approach fresh and effective. 

Qualifications and Skills  

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred but not required.
  • 2-3 years of proven experience in a digital marketing role with a focus on paid advertising and campaign management. 
  • Demonstrable proficiency in HubSpot Marketing Hub is essential. HubSpot certifications are a strong plus. 
  • Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads. 
  • Analytical – Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance. 
  • Creative – Appreciates that digital advertising campaigns are equal parts data analytics and good creative design. 
  • Experience with A/B testing and other campaign optimization techniques. 
  • A creative and strategic thinker with a passion for digital marketing and technology. 

  • What We Offer  
  • Salary range: $55,000–$65,000, plus a comprehensive benefits package. 
  • Opportunities for professional development and growth. 
  • A collaborative and supportive work environment. 
  • The chance to make a significant impact on a growing brand. 

If you are a motivated marketing professional ready to take on a new challenge, we encourage you to apply. 

Job Tags

Full time,

Similar Jobs

Effy Jewelry

Logistics Coordinator Job at Effy Jewelry

 ...Job Description Logistics Coordinator Salary: $50,000 - $60,000 Location: Miami, Florida (Onsite) About Us Effy Jewelry...  ...& Quality Control Identify and resolve shipment or supply chain issues promptly. Review ship supply checklists and flag discrepancies... 

Labcorp

Laboratory Specimen Processor Job at Labcorp

 ...Laboratory Specimen Processor at Labcorp summary: The Laboratory Specimen Processor is responsible for preparing, sorting, labeling, and entering data for clinical specimens in a fast-paced laboratory environment. The role includes unpacking, routing, and shipping specimens... 

Unifi

Ramp Agent Job at Unifi

 ...Ramp Agent PT (Aer Lingus) - CLE Unifi Aviation, LLC Location: Cleveland, Ohio Base Pay Rate: $15.00 Employment Type: Part Time Position Type: Non-Exempt Schedule: Sunday, Monday, Wednesday, and Friday 4:00pm-9:00pm Responsibilities Loads, unloads... 

Courier Connection

Box Truck Owner Operators Job at Courier Connection

 ...Courier Connection is now seeking experienced Box truck Owner Operator with their own 24ft/26ft box trucks for day loads. We do local, long distance and out of state. We have first come first serve on-demand loads. This is a 1099 position with weekly settlements.... 

Care Career

Travel PACU Clinical Nurse Educator Job at Care Career

 ...Job Description Care Career is seeking a travel nurse RN Clinic PACU - Post Anesthesia Care for a travel nursing job in Washington, District...  ...: 8 hours, days ~ Employment Type: Travel A clinical educator, sometimes called a nursing professional development...